In this webinar, engineers from chemical admixtures and concrete ready-mix companies will discuss their collaborative research on the sustainability of concrete mixes using a novel strength-enhancing admixture. The speakers will share the process of establishing a collaboration across their companies that had no prior research relationship, their personal motivation to investigate eco-efficiency of concrete mixes with this admixture, and their findings that with the use of this novel admixture the concrete environmental impact can be substantially reduced. The engineers will also reflect on their communications with architects, structural designers, and contractors for feedback and to engage them as advocates of new products to produce sustainable concrete. This example is a roadmap for other engineers seeking to identify added value, with respect to sustainability, to the concrete innovations that their organization are bringing to market.